How to write ecommerce product descriptions: A complete guide
Selling things become more and more difficult because of competitors in the market. Why should customers buy your products? What is the outstanding point of your brand? Why should they choose you? All seem to be easier if you how to make a good content for readers. In this article, we will show you how to write eCommerce product descriptions to attract your visitors.
An example of eCommcerce product description
Definition of Product Descriptions
What is the meaning of products description? In fact, this phrase shows a copy of words which describe the features and benefits of your products. Just by reading an eCommerce product description, buyers can understand basic information and have more motivation to buy the product.
The Importance of Product Descriptions
Is it necessary to write a product description? It takes time and you are busy? Do not think that spending time writing product description is a waste of time. Why? Because it is a key leading to your success.
We all know that words play an important role in our life. We need conversations among people in daily life, and with our customers,too. By preparing a good description, you show your customers that you are a good writer, a good seller. You understand their need and can solve it.
In fact, this is a good way to approach your visitors and make them your customers sooner. You do not need to send emails or make phone calls but all information is included in the description of the product. More than that, you can even optimize SEO to push your shop to upper ranks on Google.
How To Write an eCommerce Product Description?
To write a complete eCommerce product description, you need to give helpful information including your data about your products and the reason why a buyer should pick up something from your shop. Let’s look at top popular questions below to collect enough information for the copy.
1. Who are your customers?
Who are your customers? Who are going to buy this product? Knowing the right person you sell things to can help you know how to write a product description. Of course, you need to find out their shopping habits, interests, needs and finance.
2. What is the basic information of the description?
The most basic information of any product descriptions is the feature of the products you sell. You need to show why a buyer needs the product. What is that for? What problem does the product solve? What can they get from your product?.. These kinds of information are quite similar in many online shop, so you need to write as well and clearly as you can.
3. Why should a buyer choose you?
This is an added part in effective eCommerce product descriptions.With this, you can show the outstanding of your brand to convince a visitor buy your product. Tell them all your experience, honesty, quality of products, any certifications related to your shop and so on. You can also show them that they can get a discount code for a fixed amount of money when buying things on your store. Think as much as you can to persuade anyone you can.
Tips to Have a Good Product Description
We all know that having a good product description is so important, but how? It is not just writing but to convince someone you don’t know! Is it difficult? Yes, but when there are difficulties, there are some tips to apply,too.
1. Use strong words to push customers to buy
One of the first tips to know is that using strong words. These words can help you to push your visitors up to high motivation, at the highest need, to conduct activities. We are often impressed by words such as: great, woah, amazing, wonderful, fantastic and so on. Of course, choosing positive words are better than negative ones.
2. Choose a good and attractive format
Even when you have good content, you can not approach readers. Why? It is when you do not choose appealing format. If you want to sell things for young people but choose ancient format, do you think they would spend time of your web or not? Make sure that you choose an attractive and suitable format for the whole writing. It is the first thing coming to your customers’ eyes so that they can decide to continue on your shop or not.
3. Check spelling and grammar
One of the worst things that none can accept is spelling and wrong grammar. Please let your customers know that you are a careful seller. Write everything and then check at least twice to make sure that it is readable. No wrong grammar or spelling!
4. Optimize SEO
SEO plays an important part in marketing. With copies of eCommerce product descriptions, you can take advantage of them to optimize SEO. This can not only make your content better but also help your website get higher rank on Google search engine. You can add keywords in the copy and make it naturally. It really works out!
5. Learn from others
Why don’t we spend a little of time checking description of some brands? We have listed here Skinnydip and Anorak for you to learn from their writing. Of course, you do not copy their style because each product needs a different tone to write.
We can see that they both use short description but full of details. You do not need to write a long copy but choose right words, give enough information and then, during the copy, having some sentences to give a visitor motivation to buy things. You can also read more and more product descriptions to get helpful lessons.
With many tips and a complete guide from A to Z like this, we hope you can know how to write a good eCommerce product description to improve your online business.