Ultimate Shopify Store Audit Checklist (2025 Edition)

In the fast-moving world of eCommerce, regular store audits are crucial to maintain performance, drive conversions, and stay ahead of your competition. Whether you're running a new Shopify store or managing a mature business, our 2025 Shopify Store Audit Checklist will help you identify what’s working, what’s not, and where to improve.

Section 1: Storefront & User Experience

✅ Check mobile responsiveness on all devices

✅ Ensure fast loading speeds (under 3 seconds)

✅ Consistent branding (colors, fonts, logo)

✅ Easy-to-use navigation menu and search bar

✅ High-quality product images and clear CTAs

Section 2: Product Pages

✅ Descriptive product titles and detailed descriptions

✅ Variant options function correctly (e.g., size, color)

✅ High-res images with zoom and alt tags

✅ Reviews and ratings integrated

✅ Inventory and availability displayed accurately

Section 3: Conversion Optimization

✅ Cart and checkout are smooth and distraction-free

✅ Discount codes and promotions work

✅ Exit-intent and abandoned cart recovery set up

✅ Email capture for newsletters/popups

✅ Cross-sell/upsell strategies in place

Section 4: SEO & Performance

✅ Proper use of H1, H2 tags

✅ Meta titles and descriptions optimized

✅ 404 error handling and redirects set up

✅ Image sizes optimized without sacrificing quality

✅ Schema markup for products, reviews, FAQs

Section 5: Apps & Integrations

✅ Remove unused or outdated apps

✅ Check third-party app compatibility with current theme

✅ Review app load impact on performance

✅ Integrations with analytics, CRM, email marketing tools

Section 6: Security & Compliance

✅ SSL certificate active

✅ Updated privacy policy, terms of service

✅ Cookie consent banner implemented (GDPR/CCPA)

✅ Two-factor authentication for admin access

Section 7: Analytics & Reporting

✅ Google Analytics + GA4 configured

✅ Facebook Pixel, TikTok Pixel, or other ad trackers installed

✅ Heatmaps or session recordings to study behavior

✅ Regular performance tracking through Shopify reports

A well-maintained store is a high-performing store. Use this checklist quarterly or before big promotions to keep your Shopify storefront sharp, optimized, and ready for growth. Need expert help? SoluCommerce offers store audits tailored to your business—contact us today!